Superannuation is essentially forced saving for retirement. Since I’ve had to read through dozens of American examples in this book of why this identity may not always apply, I would like to give an Australian example to explain some of the key concepts of this book.Ī couple of decades ago Australian workers went without a national pay increase and rather had this money directed into superannuation. There is a false equality set up between freedom and choice. ![]() I have much the same reaction when I hear the word choice. All the same, there are ideas in this book that are important no matter where you live.ĭon’t you just love the internet? I wanted to start this paragraph with that quote by Göring, “when I hear the word culture I reach for my luger”, but it turns out it is actually a quote from a play by Hanns Johst which is even better, “Whenever I hear of culture I release the safety on my Browning”. The problem was that I don’t live in the US and so many of the examples made the book a struggle for me. I mean, such a simply written text of 250 pages ought to have finished in no time. This one took me longer to read that is reasonable for a book of its length or the clear style it is written in. It's worth picking "Nudge" up to see if it grabs you just don't be surprised if it lets go about 100 pages in. I wound up skimming quite a bit, and while some of the anecdotes are funny and interesting, many of the writers' proposals are dry unless you happen to be fascinated by the particular social or economic issue they're addressing. So, interesting stuff-but not enough to fuel an entire book. This would greatly increase the number of organs available for emergency transplants. The employees can opt out or change their contribution amount at any time, but by enrolling everyone by default, the company does an end run around its workers' natural procrastination tendencies, without forcing them into anything.Īnother use of "nudging," this one on the state level, might be to require that everyone signing up for a driver's license check a box saying either "Yes, I want to be an organ donor" or "No, I don't wish to be an organ donor." Or, a state could change its laws so that people are, by default, assumed to be willing donors unless they say they don't want to. For example, a company might, by default, enroll new employees in a 401K plan and put a certain salary percentage into that plan. "Nudge" is mostly concerned with how companies and governments can practice what the authors term "libertarian paternalism"-gently, noncoercively pushing people toward doing something that they really want to do. But Predictably Irrational and Made to Stick both explore these questions in a much more engaging way. I've been reading lots of books lately about behavioral psychology and economics: why people make the decisions we do, economically and in other life areas. I don't understand why this is a runaway bestseller-it's just not that enthralling. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives-COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)-all while honoring one of the cardinal rules of make it fun! ![]() Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”-a concept the authors invented-to help us make better decisions for ourselves, our families, and our society. Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. *Once again a New York Times bestseller! First the original edition, and now the new Final Edition *Īn essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H.
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